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Mid-Florida Research & Education Center

Mid-Florida Research & Education Center

Dr. Melinda Knuth

Melinda Knuth is a post doctoral researcher examining the complex relationships between those who purchase plants and those who produce plants. Knuth earned her bachelor’s degree in horticulture at University of Nebraska-Lincoln and doctorate in horticulture from Texas A & M University.

Knuth’s graduate research focused on understanding behavioral and attitudinal differences of consumers towards landscape plants among drought and non-drought periods. Knuth’s research experience includes both qualitative and quantitative research in the form of consumer and producer surveys, eye-tracking studies and interviews. Her research interests include consumer behavior, horticulture economics, management, the cut flower supply chain as well as garden and retail signage.

Melinda Knuth, Ph.D.
2725 S. Binion Road
Apopka, FL 32703-8504
407-410-6936
melindaknuth@ufl.edu